D&AD Community Portal

UI WEB

Agency
Filter

Role
UI and Lead Design

Overview

The D&AD Community Portal was designed to support members of the D&AD community, giving them a central place to access content, events and resources tied to the organisation’s wider programmes.

The portal needed to work for a broad audience, from students and emerging creatives through to established industry professionals, while staying firmly within D&AD’s existing brand.

The brief

This was a straight to design project, with UX wireframes provided by Filter.

The brief focused on translating a fixed structure into a clear, usable interface. Given D&AD’s position within the design industry, visual quality and attention to detail were important, with the expectation that the work would stand up to close scrutiny.

All design decisions were made within D&AD’s established brand guidelines, keeping the experience restrained and allowing the content to lead.

Design work

I took ownership of the visual design and creative direction, shaping the look and feel of the portal across breakpoints.

What I delivered

  • Visual and creative direction

  • UI design based on supplied wireframes

  • Responsive designs for desktop and mobile

  • Design aligned closely to D&AD brand guidelines

Website designs

More work