Hi, I’m Ian Rotea

I’ve spent over 20 years designing digital products across agencies, in-house teams and freelance projects.

I work across the full product lifecycle — shaping ideas, defining structure, and delivering considered, usable interfaces. Sometimes that means leading the design. Sometimes it means working closely with product managers and engineers to get things shipped properly.

My background as a web developer shapes how I approach design. I think about constraints early — what’s feasible, what will scale, and what teams can realistically maintain.

I’ve worked on regulated enterprise tools, SaaS platforms, internal systems and consumer-facing products. The common thread is clear thinking, practical decisions and getting things live.

Outside of work, I’m usually with my family, off in the camper van mountain biking or hiking, fishing when I can, or playing guitar and working on music production.

Call +44 (0) 7970 838087or email ian@rotea.com.