Yell

UX/UI WEB

Agency
McCormack & Morrison

Role
UX/UI and Lead Design

Overview

I worked on the Yell account as lead designer, supporting a range of digital marketing activity across microsites, email campaigns and display banners.

The work was fast paced and campaign driven, focused on clear messaging and consistent delivery across multiple formats.

2012-2014

Design work

The focus was on execution, consistency and speed.

I used light wireframes to establish structure, layout and content hierarchy before moving into visual design. This helped ensure microsites, emails and banners worked together as a cohesive set while still meeting individual campaign requirements.

Design decisions were pragmatic, balancing brand consistency with tight turnaround times and frequent updates.