Agency
McCormack & Morrison
Role
Lead Design
Overview
I designed the agency website for McCormack & Morrison, created to showcase our work and point of view as a studio.
Rather than relying on standard screen based visuals, the site focused on presenting the work in a more tactile, considered way.
The site was awarded Site of the Day by AWWWards.
2011
Design work
The concept centred on making the work stand out through craft rather than effects.
Instead of using flat screenshots, I photographed the websites themselves, focusing on detail, composition and texture. This approach helped communicate the quality of the work and the thinking behind it, whle giving the site a distinct visual identity.
The design was intentionally simple, allowing the work and presentation to do the talking.
What I delivered
Concept and creative direction
UX and site structure
Visual design and layout
Photography of project details